Jeep Beach 2025 Highlights: Best of Vendor Row

If you’ve never been to Jeep Beach in Daytona, Florida, it’s something you need to add to your calendar. Over the weekend, I had the chance to experience one of the most welcoming and high-energy automotive events I’ve ever attended, and it’s safe to say Jeep Beach 2025 delivered on every front.

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We kicked off our weekend by diving straight into Vendor Row and wow, was it buzzing. This stretch wasn’t just about shopping; it was about innovation, inspiration, and seeing just how wild and creative the Jeep world can get. Vendors weren’t just setting up basic booths. They were showcasing vehicles built to the nines, outfitted with the best gear the industry has to offer. Walking through the aisles felt like flipping through the best parts catalog you’ve ever seen except it was all right there in front of you, live and in action.

Some vendors that really stood out were Skyjacker, Toyo Tires, Nitto, Wilwood, Warn, RealTruck, and Dirty Life Wheels. Skyjacker drew crowds all day with their suspension builds, Toyo and Nitto showed off tough new tire setups, Wilwood highlighted their braking systems, and Warn demonstrated serious recovery gear. Dirty Life and RealTruck proved you can have style and performance in one package.

There’s a real difference at Jeep Beach an openness and lack of ego you don’t always find at big automotive events. Whether you were driving a bone-stock Wrangler or a completely custom Gladiator, everyone had a story to tell and advice to share. I lost track of how many times we struck up conversations just admiring someone’s setup or asking about a particular mod. No gatekeeping, no attitudes just people passionate about their Jeeps and eager to connect with others who “get it.”

Throughout the weekend, Daytona Florida turned into a sea of lifted rigs, colorful wraps, rooftop tents, massive tires, and some of the most unique builds you could imagine. But even with all that horsepower and flex on display, it never once felt like a competition. Jeep Beach isn’t about who spent the most or who built the wildest rig; it’s about the love for adventure, freedom, and getting out there together.

Beyond Vendor Row, Jeep Beach offered obstacle courses, beach cruises, charity raffles, and tons of live entertainment. There’s always something happening, and it’s all designed to bring people together. And the best part? A huge portion of the event proceeds go to local and national charities, making the impact of this event felt far beyond just the beach.

As the sun set over Daytona and the lineup of Jeeps stretched as far as the eye could see, it hit me Jeep Beach isn’t just an event. It’s a reminder of why so many of us fall in love with this lifestyle in the first place. It’s about adventure, community, and creating memories with like-minded people who turn strangers into friends, one wave and one “duck” at a time.

If you’re part of the Jeep family or even just Jeep-curious do yourself a favor and put Jeep Beach on your bucket list. Trust me, you’ll leave with more than just sunburn and swag. You’ll leave with a full heart and a head full of ideas for your next mod.